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408 Queen Street Portsmouth, VA 23704 (757) 362-4400 info@stechermarketing.com skype: bobbleheaded |
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PR Doesn't stand for "press release" You've got to make news before you make the news. Here’s a tip: Nobody (in the media) cares about your 25% off sale, your new line of cat food or the fact that your business has been around for 10 years. So don’t send out a press release about that kind of stuff. Anyone can blast a press release across the internet. You may have even done it before. But unless you’ve cured cancer, captured one of America’s Most Wanted or you’re Steve Jobs, you’ve got a snowball’s chance in July of getting someone to read that kind of release - let alone run it. However, if you can answer the question, “Why should I care?” (and “I” is a person who gets paid to report the news - not you), you’ll be sitting pretty in no time. Be sure what you’re sharing is really news before you pick up the phone or push send on that release. Save your powder and wait until you have a few things going on that you can talk about at once. Make the reporter’s job easier and you’ll increase your chances for getting some media coverage. |
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